Wednesday, February 27, 2013

جدليات تنموية



امبارح كنت في اجتماع في المؤسسة المصرية لمحاور التنمية، كان ضيفه د.عبدالمحسن برادة، خبير استراتيجيات تخطيط العمران والاسكان
كان الهدف الرئيسي استعراض بعض مشاريع التنمية ومناقشة مشروع ممر التنمية، بتاع د.فاروق الباز، وأفضل استراتيجيات التطبيق نظرا لأن الد. عبدالمحسن عنده خبرة طويلة في مشاريع التخطيط العمراني وتطبيقها
 وممكن يوضح لنا بعض النقط اللي نأخذ بانا منها عند التطبيق

أولا الرجل أشار لمشكلة عويصة وهي أن مصر تفتقر لآليات تحويل الخطط والدراسات النظرية إلى مشاريع على أرض الواقع، وأن عمليات التنفيذ غالبا ما بتصطدم بالقوانين والاجراءات الحكومية. مثلا، في  مشروع يسعى لمنح حق الانتتفاع من الأراضي لفئة معينة بصورة معينة لانشاء مجموعة مُحددة من المشاريع، لكن وقت التنفيذ تظهر بقى كل المصطلحات واللعابيك والأوبح القانوني فيتعثر 
التطبيق ثم يشيخ المشروع وتموت الفكرة،وهكذا

بيانات محزنة \ مرعبة:
الرجل تفضل وأوضح مرارا مجموعة من المقومات الموجودة في مناطق معينة علشان انتاج طاقة الرياح والطاقة الشمسية (مش كلام بوابين لكن ببيانات وخرائط ومشاريع...الخ) لكن لم يخل العرض من بيانات مرعبة وقصص تحزن
مثلا، البترول اللي في منطقة رأس غارب، على أقصى تقدير هينفذ في خلال 15 عاما
مش مهم، لكن اللي فرق معايا أوي كان الحديث عن مشروع تنمية منطقة غرب الدلتا

صورة لاحدى المشاريع في المنطقة

نبذة كدة عنها: منطقة غرب الدلتا هي منطقة طريق مصر اسكندرية الصحراوي اللي بنعدي فيها كلنا تقريبا في الصيف. المنتجعات اللي على الشمال (الريف الأوروبي وغيرها) ما هي إلا واجهة تغطي امتداد 25 كم من الزراعات في الصوب و الصناعات القائمة على الزراعة. المنطقي دي بتصدر ما يقرب من 37% من اجمالي صادرات مصر الزراعية. وصل قيمة التصدير من المنطقة دي لوحدها في عام 2005 إلى 6.2 مليار دولار. مشاكل المنطقة هي الاعتماد على المياه الجوفية وعدم وجود طريق سهل وسريع للمطار.

فايزة أبو النجا، قدرت تجيب تمويل لبناء مشروع ري متطور ومتكامل معتمد على مياه النيل وده للاستغناء عن المياه الجوفية، وبعد ما الناس جت ودفعت ما يقرب من 165 مليون دولار ومستثمرين محليين دفعوا حوالي 35 مليون دولار وتم ادراج المشروع في ميزانية 2010 للتطبيق في 2011، طبعا....... للأسف توقف مع الثورة وللآسف الأكبر أن لغاية دلوقتي متكملش ومش باين انه هيتكمل قريبا.
نفس الكلام بالنسبة لمشروع مد طريق سريع من المنطقة دي لمطار برج العرب لتسهيل التصدير وللآسف....
التقديرات حول عائدات التصدير من المنطقة دي انها تُقدر السنة دي بأقل من 2 مليار دولار ..... مفيش سمايلي فيس هنا بس لو فيه كنت حط وش بيعيط

مشروع تاني يكئب كده بردو...ولا بلاش المهم يعني ان كوبري لنقل 200 ألف عامل من الدلتا لمنطقة صناعية متوقف و مش عارف ايه متوقف وايه متوقف بردو وخير يعني انشاءالله

جدليات تنموية:
طبعا كان في أسئلة...الحمدلله لها اجابة...زي عن النموذج التنموي الأمثل وكان الكلام عن حاجة زي دبي...لكن الحوار وصل أن لا يمكن القياس على دبي لأنها ببساطة دويلة يقوم عليها رجل أعمال و(CEO) شاطر اللي هو الشيخ محمد آل مكتوم.....في حين أن مصر دولة عملاقة ومؤسسات عميقة ومشاكل لا حصر لها وبالتالي النموذج ده لا يقارن أصلا... لكن نماذج أخرى تنفع زي التجربة الماليزية و المهندية، عفوا قصدي التركية

وطبعا كان في أسئلة تانية ملهاش اجابة (وما أكثرها)...زي لماذا لا تمتلك مصر (masterplan) طويلة المدى للتنمية ؟ 
وهل أهمية مشروع قناة السويس الجديد عو بناء ميناء حديث ولا عمل نقطة تمركز صناعية على البحر؟ وايه جدوى الدراسات اللي بتتكلم عن أهميته هتتنتهي في 2015 لوجود مشاريع بديلة تقوم بها دول أخرى و ليه مستعجلين وليه مبنعملش...الخ الخ.
الجدل بقى اللي شعشع بشكل رئيسي امبارح هو: كيف يتم الشروع في تنفيذ خطط التنمية الشاملة .....هل تكون بخطة شاملة تشتغل تبدأ كل الأقطار والمناطق في نفس الوقت؟؟ أم تبدأ ب(pilot project) \ مشروع رائد يُطبق في منطقة ثم تُعمم التجربة؟؟؟؟

وهي دي نهاية حلقتنا النهاردة من جدليات تنموية...نشوفكم اللقاء القادم 



Friday, February 22, 2013

My latest article to Think Africa Press

Egypt: A Police Under Fire and in Need of Reform

Suffering from both external and internal pressures, Egypt's much maligned police force urgently needs reforming.

Thursday, January 31, 2013

Thoughts about Egypt's crap



Egypt is revolting …..Again?!
 
Ahmed Abou Taleb




One would think, after following the media’s narratives about the latest turmoil in Egypt, that the situation is as classical as the Egyptian revolution that took place two years ago: people VS the governor. But the fact is, since the SCAF has handed the power to Mohamed Mursi, the Muslim Brotherhood winning presidential candidate, the political scene in Egypt has been getting increasingly complicated. Several factors have been responsible for that.

New “players”
After 21 of the individuals charged with murder, in the Port Said Stadium events, have been sentenced to death, violence erupted in Port Said but joy overwhelmed Cairo.  Families of the convicts accompanied by the city football club’s fan association attacked the prison for long hours trying to free their charged relatives. Meanwhile, the Cairo based Ahly club fan association celebrated joyfully the sentence after 71 of its members have been killed in the stadium events in late 2012.
These events don’t only mark the tension between two clubs and their supporters all over the country but also the politicization of these youth associations. These fan clubs have been widely involved in politics since the revolution and were responsible for a series of political violence incidents that took place since Mubarak’s resignation in February 2011.
Lately, a new youth group has joined this violent struggle. The newly launched “Black Block” has used both violence and road cutting as techniques to pressure the government and oppose the president. However, claiming to be the guardian of the revolution doesn’t seem to be an enough reason to make people forgive the damage they cause to the daily life of an already suffering population.

A representative opposition?!
In fact, the complexity isn’t only due to the involvement of new actors but also due to the absence of some non represented factions whose silence leaves hollow gaps in Egypt’s political scene.  Despite its lately formed large coalition known as the National Salvation Front, the Egyptian opposition has failed to be a representative of the majority of those unfavorable of Mursi.
Whilst a majority of citizens disapprove of attacking police stations, local government buildings and cutting roads, several opposition spokesmen and figures haven’t showed the same feelings. On talk shows, they reluctantly blame such actions and insistently justify it by the fury of youth rebels against a failing regime. This fury theory might be right to some extent. But the recent attacks on prisons in Port Said & Suez have directly threatened the security of people and left them unsure about the identity of those demonstrating in the streets.  Moreover, it left them doubtful about the relation between the opposition and those responsible for violence.

A police under fire
Meanwhile, the tension that ravishes the society and its institutions has extended to reach critical government bodies such as the police. Policemen chased their minister away during a funeral of one of their colleagues because of the non sufficient arming. Over 120 police officers and central security forces soldiers have died in both criminal and politically motivated attacks against them during the last few months.
The Egyptian police have been a constant element of the ongoing problem.  One of the main causes of the revolution in 2011 was its brutality. On the one hand, one of the main criticisms to the post revolution governments is the incompetency of the police forces to provide security. On the other hand, police personnel themselves complain they are always under accusation whether they attempted to enforce law or to respect human rights.
Lacking the ability to reach a balance between law enforcement and respecting human rights makes it necessary for the police to undergo structural changes and doctrine reforms while being under fire.

Most Egyptians feel to a great extent confused and ignored. While political activists and political parties are struggling with the president to share power, people are suffering more and more the security void and the bad economic conditions. People are not only being divided on issues like the constitution but also the legitimacy of the president, the demands of the opposition and the priority of issues to put on top of the political agenda.  The renewed cycle of politically motivated violence makes a lot of people ask if politics is worth all that bloodshed.  

Freedom of the Press Worldwide in 2013


Tuesday, December 18, 2012

U.S. Muslims to reclaim 'Jihad' with an ad campaign


By AFP
Chicago
US Muslims launched an advertising and social media campaign Friday in the hopes of reclaiming the word jihad from extremists who insist on equating the spiritual quest with terrorism.
The campaign features Muslims describing their personal struggles -- the meaning of jihad -- on bus ads, Twitter, Facebook and a dedicated website: myjihad.org.

“MyJihad is to build friendships across the aisle,” says one ad showing an African American man leaning on the shoulder of a Jewish friend.

"MyJihad is to march on despite losing my son," says another ad, featuring a portrait of a mother with her three remaining children.

“MyJihad is to not judge people by their cover,” says a third, framed by two women in headscarves.

It was sparked by a series of hateful ads calling Muslims “savages” and urging people to “defeat jihad” that were plastered on buses and trains in New York, Chicago and San Francisco.

But it also speaks to a larger frustration among “mainstream” Muslims with how a basic tenant of their faith has been distorted and demonized, said Ahmed Rehab who helped launch the campaign.

“Jihad is a term that has unfortunately been widely misrepresented by the actions of Muslim extremists first and foremost, and by attempts at public indoctrination coming from Islamophobes who claim that the minority extremists are right and the majority of Muslims are wrong,” said Rehab, who is the executive director of the Chicago branch of the Council on American-Islamic Relations.“The MyJihad campaign is about reclaiming Jihad from the Muslim and anti-Muslim extremists who ironically, but not surprisingly, see eye to eye on Jihad.”

The ads have been placed on buses in Chicago and Rehab hopes to raise funds to expand the campaign to buses and trains in New York, Washington, San Francisco, Seattle, Houston, Dallas, Cleveland and Oklahoma City.

Organizers are also working to get the ads on buses in Toronto, London, Manchester, Sydney and Melbourne.

http://english.alarabiya.net/articles/2012/12/15/255166.html

Wednesday, November 21, 2012

Profiler: Sacha Dratwa


 

Social media have become tools for popular movements like the Occupy Wall Street protest and the Arab spring. But Israel may be the first country to launch a propaganda war using Facebook and Twitter.
And the lieutenant running this virtual smackdown is a 26-year-old snowboarder named Sacha Dratwa, a Belgian immigrant who leads a team of social media soldiers.
According to Tablet magazine, for the past two years Dratwa has been in charge of the Israeli Defense Forces' "YouTube and Facebook presence and turned it into the most globally visible arm of the Israeli military."

Facebook, the magazine reports, only became available to Israel around 2008-2009, and it was considered a kids' toy. (Remember those days?)

But that was then. Now, Dratwa tells Tablet, "We believe people understand the language of Facebook, the language of Twitter." His team tweeted, for example, about an Israeli girl injured by a Hamas rocket, after a photo of a baby killed by an Israeli missile was posted on Twitter. The IDF commissioned a Foursquare-style game for frequent visitors to its blog, and it posts YouTube videos of drone strikes and assassinations.

Want to know more about Dratwa? Just head over to his mostly public Facebook profile. As Gizmodo points out, the guy running the cyberwar is also just a guy, doing "guy stuff" like drinking with his buddies, hitting the slopes and "commanding a cyber propaganda squad."

http://news.yahoo.com/blogs/lookout/israel-social-media-war-run-26-old-201813409.html 

Monday, November 19, 2012

Reuter's: Israel’s Iron Dome – graphic of the day



Israel’s Iron Dome, the anti-missile defense system, is playing an increasingly important role in their escalating battle with Gaza based militants. A military spokeswoman said that Iron Dome has shot down at least 222 incoming rockets since Wednesday with a 90% success rate. Today’s graphic shows how the Iron Dome works.

Wednesday, October 10, 2012

The Quint Border Region: The World’s Most Under-Reported Terror Hot Spot


By: Kerry Patton


10/09/2012 (11:54am)
 
 Anyone who researches terrorism has likely come across a place in South America known as the Tri-border region, a remote area where Brazil, Paraguay and Argentina border one another that is often mentioned as a safe haven for Islamic radicals. But as more and more intelligence officers begin to understand this very old South American safe haven, they also need to start paying attention to another hotspot: The Quint-border region in Africa.

South America's Tri-border region is certainly unique. Very few travel inside the region. And for good reason; it is a remote, semi-lawless and often times extremely dangerous place. But imagine that there’s a new place in the world that's very similar to the Tri-border territory -- that includes an additional two nation states. That’s the Quint-border expanse, and it’s just as remote and lawless, but also far more dangerous.

The Quint-border region is thousands of miles from South America situated in the west-southwest region of Africa. It’s called the “Quint” region because it consists of five different borders -- Nigeria, Benin, Burkina Faso, Mali and Niger. It’s the location counterterrorists need to begin paying close attention to in order to stay on top of our enemy’s initiatives.

The Tri-border region in South America may never have become what it is today if it weren’t for the treacherous terrain in the region. It is comprised of heavy jungle with thick canopies making it difficult even for intelligence, surveillance and reconnaissance (ISR) air platforms to monitor.

But with all things considered, a lot of hard evidence is missing from much of the continuing claims about this region being South America’s terror “hot spot.” While there’s little question that the Tri-border region is filled with illegal activity that ranges from black markets to organized crime, the extent of Islamist terrorist groups operating in the region remains questionable.

Terror groups such as Hezbollah, Al-Jihad (Islamic Jihad), Al-Gama’a Al-Islamiyya (Islamic Group), Hamas and Al-Qaeda probably had a presence in the Tri-border region - evidence points to this - but most of this evidence is historical; there’s little proof that these groups have a significant presence in the region today. Multiple nation states’ have worked to weed out some of the bad guys from the region.

Today, there is absolutely no definitive evidence of any largescale terrorist operations in the region. Yes, some active terror supporters have been captured in the region as of late, but that does not mean the region should still be considered a terror hot bed.

When it comes to definitive evidence about terror hot spots, though, there is substantiation that one such area location exists, and it’s the Quint-border region. Africa is unique. Over the years, it has shifted multiple times from a heavily influenced Islamic region to a Christian zone. Today, it is shifting back to a very influential Islamic continent. Geospatial mapping shows a rapid movement of Islamic infiltration throughout Africa, starting in the north and moving southward. Unfortunately, this Islamic shift is filled with extreme radicalization.

We rarely hear about such terror safe havens because they aren’t all that sexy. Most safe havens lack physical violence. Terrorists are smart and they don’t necessarily enjoy “defecating where they eat.” But violence has imploded inside Africa’s Quint-border region.

Northern Nigeria has been ravaged by Islamist violence in recent years. Boko Haram, an Al Qaeda-linked Islamic terror group, has consistently been on the offensive, committing mass genocide against Christian communities living in the northern half of the country.

Hezbollah also has a relatively heavy presence in the Niger Delta. The official website of the Islamic Movement in Nigeria quoted an African security expert explaining why Hezbollah has a relatively large presence in the region: “One reason is the large population of Lebanese Shi’ites who left their country during the civil war in the 1970s. They deal in trade, communications, minerals and other fields. Ironically, so do many of the Israelis in the region, which means people from both groups may meet up in the business world … the warning must be taken seriously by business people in the area, at least for the time being.”

That "warning" comes from multiple threats related to kidnappings -- a terror tactic frequently used by terrorist groups in the region.

Mali recently experienced a coup that was heavily influenced and led by Islamists closely aligned with Al Qaeda. As mentioned in my May, 2012 Homeland Security Today commentary, West Africa: Al Qaeda’s New Home, “Today, the nation of Mali has been seized by Al Qaeda elements. This once democratic nation has been toppled by a military coup, and those who arguably now control the nation in the aftermath of its instability have allied themselves with Al Qaeda. And there have been talks between the National Movement for the Liberation of Azawad (MNLA) Tuareg rebels and Al Qaeda.”

I further noted that the “Tuareg rebellion of 2012 is an independence war against the Malian government in the Sahara desert region of the Azawad led by the MNLA, which is composed of former insurgents and a significant number of returning and heavily armed Tuareg fighters who fought for either the National Transitional Council or the Libyan army during the Libyan civil war.”

Niger, the landlocked country bordering Mali, Nigeria, Benin, Burkina Faso, Algeria, Libya and Chad, is located in the heart of Africa’s hell. Al Qaeda in the Maghreb (AQIM) saturates its north, Boko Haram is to the south, and Mali unrest is to its west. It also sets in the middle of a major illegal goods trafficking route. Since the French left Niger in 1960, the country witnessed approximately two dozen coups making it incredibly unstable … and prone to radicalization and a safe haven for terrorist activities.

Not every nation within the Quint-border region is filled with violence. Burkina Faso is relatively peaceful with a relatively strong government that so far has been willing to fight crime and corruption even though crime remains high. However, Burkina Faso is an African nation involved in a multi-million dollar a year cigarette smuggling adventure that contributes to multiple financial advancements for terror groups. What other illegal activities exist in Burkina Faso that contribute to an ongoing global terror dilemma?

The small African country of Burkina Faso is also a known drug and weapon smuggling hot zone. According to the US Department of State, “The organized crime that exists in Burkina Faso mostly revolves around the smuggling of weapons, commercial goods, illegal drugs and, to a lesser extent, human trafficking. Burkina Faso is known as a transit country for these activities although a small portion of these weapons, goods, drugs, and trafficked humans do remain in the country.”

According to a 2005 US Department of Labor Bureau of International Labor Affairs report, “Benin is a source, destination and transit country for the trafficking of children. Children from Benin are trafficked into Cameroon, Republic of the Congo, Côte d’Ivoire, Equatorial Guinea, Gabon, Ghana, Nigeria, Togo, the Gulf States and Lebanon; children from Burkina Faso, Niger and Togo are sold into servitude in Benin.”

Make no mistake; those involved in human trafficking around the world often have ties to terror networks. They are identified as transnational criminal organizations, or TCOs. These TCO’s are major players in the Quint-border region responsible for financing terror.

There are serious locations in the world that are prone to mass terror activities. The identified Quint-border region could easily be construed as the world’s most dangerous hot spot with significant terror connections. A book could be written about the region’s activities, but we’ll leave that endeavor to intelligence officials.

There is enough data to support the foundation of a good working intelligence report. And this material comes at a critical time -- the war on terror continues, Africa has imploded with violence, and the US continues to run amok searching high and low for the snake’s head of terrorism to be cut off. Unfortunately, that head does not come in the form of a person; look at Al Qaeda’s capabilities even after the killing of Osama Bin Laden.

To effectively target terrorists, you must go to the location where they receive the most active and passive support, because without this support, they have nothing. There is no question that when it comes to Islamic terrorists, a great amount of their support comes from a key region, and that’s the Quint-border region.

Kerry Patton is a combat service disabled veteran who has worked in South America, Africa, the Middle East, Asia and Europe focusing on intelligence and security, and has interviewed current and former terrorists, including members of the Taliban. Author of, Sociocultural Intelligence: The New Discipline of Intelligence Studies, you can follow Kerry on Facebook or at www.kerry-patton.com

http://www.hstoday.us/briefings/correspondents-watch/single-article/the-quint-border-region-the-worlds-most-under-reported-terror-hot-spot/d3a2696632954d92c74ec688a04d3bde.html 

Tuesday, October 9, 2012

Guevara is dead جيفارا مات

On the 8th of October 1967, this man, Mr. Ernesto Che Guevara, died.

You can look up his life but I prefer to speak of his death . 

Look up  an extensive chronology of his death here

 On Guevara's assassination:

On October 9th, 1967, Ernesto "Che" Guevara was put to death by Bolivian soldiers, trained, equipped and guided by U.S. Green Beret and CIA operatives. His execution remains a historic and controversial event; and thirty years later, the circumstances of his guerrilla foray into Bolivia, his capture, killing, and burial are still the subject of intense public interest and discussion around the world. 
 
As part of the thirtieth anniversary of the death of Che Guevara, the National Security Archive's Cuba Documentation Project is posting a selection of key CIA, State Department, and Pentagon documentation relating to Guevara and his death. This electronic documents book is compiled from declassified records obtained by the National Security Archive, and by authors of two new books on Guevara: Jorge Castañeda's Compañero: The Life and Death of Che Guevara (Knopf), and Henry Butterfield Ryan's The Fall of Che Guevara (Oxford University Press). The selected documents, presented in order of the events they depict, provide only a partial picture of U.S. intelligence and military assessments, reports and extensive operations to track and "destroy" Che Guevara's guerrillas in Bolivia; thousands of CIA and military records on Guevara remain classified. But they do offer significant and valuable information on the high-level U.S. interest in tracking his revolutionary activities, and U.S. and Bolivian actions leading up to his death.




http://www.gwu.edu/~nsarchiv/NSAEBB/NSAEBB5/ 

 




White House Memorandum, October 11, 1967: In another daily update, Walt Rostow reports to President Johnson that "we are 99% sure that 'Che' Guevara is dead." Rostow believes the decision to execute Guevara "is stupid," but he also points out his death "shows the soundness of our 'preventive medicine' assistance to countries facing incipient insurgency--it was the Bolivian 2nd Ranger Battalion, trained by our Green Berets from June-September of this year, that cornered him and got him." 

 


http://www.gwu.edu/~nsarchiv/NSAEBB/NSAEBB5/

Sunday, October 7, 2012

Frilly Faces by Fatma El Mosallamy

You can see the entire online expo on the Art Dungeon


Twitter, PR & People

How Twitter is Changing Public Relations

The PR industry is changing for good. Social media networks like Facebook and Twitter have completely redefined the paradigm of public relations. A couple of years back, it would have been hard to imagine a micro-blogging service, all of 140 characters messages and that too not landing directly in your Inbox could be used as an effective means for maintaining public relations.

Social Media vs. Public Relations
It might sound surprising but for a long time, social media was viewed as a competitor to conventional PR techniques. While social media analysts predicted that PR industry is now dead, the latter retaliated by arguing that social media isn’t well suited for public relationships. And then, Twitter happened. As its popularity increased, it reduced the gap between social media and PR industry. And now, with thousands of Twitter’s PR success stories, it is widely viewed as the best PR technique in today’s age of Web 2.0

Is Conventional PR Dead?
Of course not! Twitter is a fascinating way of augmenting your organization’s PR capabilities. It’s not a tool to replace conventional PR techniques. Rather, it helps spread the message to a much wider audience than any other legacy PR mode. You can tweet about a press release or about a new media event for your organization and then see how the news spreads like fire in Tweetverse.

Good Customer Service, Great Public Relations
In order to get good publicity, it is important for an organization to provide good service. Twitter provides an unparallel mode of instant & real-time customer service. Queries can be answered instantaneously and the word spreads faster than wild fire.
Many companies have realized that Twitter is not only a great tool for marketing, it’s also an innovative medium of providing great customer service, thereby leading to a good public reputation and strong public relations.

Brand Monitoring
Twitter is a great place to monitor your brand’s reputation online. You get to know what people are talking about your brand. You can search for people who’d potentially be interested in your brand and reach out to them. Using Twitter’s advanced search functionality and several 3rd party tools, you can determine if your brand is loosing its charm amongst customers and appropriately take corrective action.

Knowledge is Power
The PR industry thrives on knowledge and what better than an easily presentable source of vast knowledge like Twitter. As you follow and interact with more people, you gain more knowledge. Be it peers, competitors or clients, following them on Twitter makes sense as you gain more insights into their opinions.
Twitter is an always online 24 x 7 community with several knowledgeable and thoughtful people, so why not make the best out of it? As a wise man once said, there’s nothing better than learning from the pros.
Bill Gates once said “If I was down to my last dollar, I’d spend it on public relationships”. I’d rather say “If I was down to my last dollar, I’d spend it accessing Twitter to build public relations”

Douglas Idugboe, Digital and New Media Marketing Strategist. Founder and Chief Editor of Smedio! A Canadian Bestselling Author, Marketing Strategist, Speaker and Trainer, Who Loves Technology

 

Social Media Virality: Why Do People Retweet?

This post is a preview of some of the content in tomorrow's webinar, Virality: How to Catch It, with special guests Jay Baer and Tom Webster. Sign up now!
Want to get more retweets? We’ve found the key: Start tweeting about sports.
In a recent study I conducted on the social activity of Argyle's customer base, 21 of our 50 most retweeted accounts were sports-focused. For comparison, no other category had more than three accounts in the top 50. The most retweeted post in Argyle history was from an LA Lakers community site: "Steve Nash, Kobe Bryant, Ron Ron, Pau Gasol and Dwight Howard. That's not a bad starting five." (Hard to disagree.)
Why do accounts that post about sports get such high retweet rates? Should we really all just start tweeting about sports, or are there deeper factors at work?
Before diving into that, let me just take a moment to satisfy the budding statisticians in the audience. I'm defining the "retweet rate" of a given post as the number of retweets it got divided by the number of followers that the account has. So, if an account with 10,000 followers posts something clever and gets 100 retweets, that's a retweet rate of 100 / 10,000, or 1%.
The retweet rate for an account, then, is just the average of the retweet rates of all of its posts. And based on the data we've collected, a "typical" account has a retweet rate of .1%. So for every 1,000 followers the account has, a post receives, on average, about one retweet.
Back to the original question: what's with all these sports-related retweets? To get to the bottom of this question, we have to understand why people retweet.

Why do people retweet a post?

Many community managers make the incorrect assumption that people retweet content because they like said content. This is false. People click links that they think will be interesting. They favorite posts that they find particularly notable. But they retweet content they think will resonate with their followers.
A retweet is like retelling someone else’s joke. Sure, you found the joke funny when you heard it the first time. But you're retelling it to someone new because you think they will find it funny.
who retweets?
When someone retweets you, they are telling their followers "Hey! You might like this!" And that begs the question: Who are your followers' followers? And do they care about your content?

Consider Your Followers' Followers

Sometimes there's a natural overlap between your followers and your followers' followers. For instance, if you really love Breaking Bad and you follow @BreakingBad_AMC, it's likely that a healthy number of your followers also watch the show. Therefore, content posted by the community managers running @BreakingBad_AMC have a very receptive group of followers' followers.
Now consider that you're the community manager for a company that makes accounting software. Your customers all have one thing in common--they're all accountants. But who follows accountants? (Yes, you're allowed to chuckle at that.) The answer is actually really simple: all kinds of people follow accountants. Their wives, kids, neighbors, friends, coworkers and golf buddies.
Get where I'm going with this? Most of their followers aren't accountants. So if you're the aforementioned accounting software's community manager, tweeting a torrid stream of accounting-related content simply won't get retweeted. You may be incredibly successful at generating clicks and favorites, but retweets will be few and far between.
Use the tried-and-true cocktail party analogy. If you were at a cocktail party and you met an accountant, the last thing he would want to talk about would be work. He'd be worried that your eyes would glaze over and you'd immediately look for a way out of the conversation. In social media, the unfollow button is incredibly close at hand at all times, so that accountant is much more likely to start a conversation about Breaking Bad, both in real life and on Twitter.
(@BreakingBad_AMC isn't an Argyle customer, so I can't run an easy report on their all-time retweet rate. But after eyeballing some of their most recent posts they're getting a retweet rate five to ten times higher than an "average" account. Hardly surprising.)

So what do I do if I sell B2B accounting software?

Many community managers will be in a similar predicament as the aforementioned accounting software community manager. So what do you do if your followers' followers don't care about your content? Some suggestions:
  • Identify commonalities in your followers' followers. Many of Argyle's followers' followers are 25-40 years old, putting them solidly in the group of people who remember the 90s fondly. On a recent Friday, we created a campaign around the hashtag #90sSentence asking people what their favorite 90s-themed sentence was. These posts got a ton of retweets.
  • Participate in targeted hashtag conversations. The goal of a retweet is to amplify your message, but it's not the only way to achieve this. If you regularly participate in a targeted community formed around a hashtag, your message will be seen by exactly the people you care about. Amplification achieved.
  • Optimize for different metrics. While retweets are a powerful tool for some brands, it's totally valid for you to optimize your efforts for metrics such as mentions, favorites and clicks while discarding retweets as an important KPI. There's nothing wrong with admitting you're not the LA Lakers.
http://socialmediatoday.com/tristanhandy/868616/social-media-virality-why-do-people-retweet  

برنامج "أجرأ الكلام" أحمد أبو بركه وثروت الخرباوى

Tuesday, September 25, 2012

CNN: A Stand in the Sinai

This is a CNN Report about the human trafficking from Eastern Africa all the way to Israel passing by Sinai, where smugglers and gangs turn the life of those illegal immigrants into hell. A sad disgusting story, but its not the first to report. Local Newspaper like Al Masry Al Youm & Youm7 had already made extensive reports about these horrific stories

Mais toujours pas de reponse.


Egypt denies deal with Sudan to strike Ethiopian dam

September 24, 2012 (KHARTOUM) –

 An Egyptian official has emphatically denied the veracity of allegations that his country had reached an agreement with neighboring Sudan to use its territories as a launchpad for potential attacks on Ethiopian damming facilities over the dispute of Nile water-sharing.
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Grand Ethiopian Renaissance Dam, when completed, will reduce the capacity of the Aswan High Dam, helping to save about six billion cubic metres of water. Image courtesy of Hajor.
Sudan Tribune reported the allegations last month citing a 2010 internal e-mail leaked by the whistle-blowing website Wikileaks, which suggested that Sudan president Omer Al-Bashir had agreed to build an Egyptian airbase in his country’s western region of Darfur to be used for assaults on The Grand Ethiopian Renaissance Dam (GERD) should diplomatic efforts fail to resolve the dispute between Egypt and Ethiopia over Nile water-sharing.
But Egypt’s state minister for military production, Rida Hafiz, on Monday strongly denied the allegations saying they are “totally bare of truth” According to Egypt’s state-run news agency MENA, Hafiz added that the report is “designed to disturb Egyptian-Ethiopian relations.”
Egypt - and Sudan to a lesser extent - are involved in a drawn-out conflict with the Nile Basin’s upstream countries over Nile Water rights as the latter, mainly Ethiopia, continue to contest and attempt to alter the shares dictated by colonial-era treaties giving Egypt the lion share in Africa’s longest river.
The North African country is concerned that Ethiopia’s GERD, a massive hydroelectric dam on the Blue Nile, about 40 kilometers from the borders with Sudan, will affect its vital flow of fresh water when completed with a capacity to create a reservoir of 65 billion cubic metres.
President Omer Al-Bashir reportedly told his Egyptian counterpart Mohammed Morsi this month that Sudan shares “identical position” with Egypt on the Nile water issue.
(ST)


http://www.sudantribune.com/spip.php?article44005